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Flashcards

Formative assessment 2

Mackenzie King consumer behavior English 4 cards

Cards in this deck (4)

  1. 1MotiveInner force that compels a behavioral response and provides specific direction to that response.
  2. 2Maslow’s hierarchyphysiological, safety, belongingness, esteem, self-actualization
  3. 3McGuire’s psychological motivesCognitive, affective, preservation, growth
  4. 4—

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Chapters: 10,11,14,15
Created by
Mackenzie King
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More on Consumer motivation, personality and self-concept

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