Flashcards
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Cards in this deck (3)
- 1CultureThe sum total of beliefs, values and customs that serve to direct our consumer behaviour in a particular society
- 2BeliefsMental/verbal statements that reflect our knowledge and assessment about something
- 3ValuesAre also beliefs, however, are, a). few in number, b). serve as a guide for culturally appropriate behaviour, c). are enduring d). are not tied to specific objects
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- Flashcards on Untitled, created by Georgia Petrie on 14/06/2016.
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- Georgia Petrie
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