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Flashcards

Chapter 18: Competitive policy

Melina Mackey Business/Economics English 10 cards

Direct price regulation

Cards in this deck (10)

  1. 1Policies toward monopolies1. Using laws to increase competition
    2. Public ownership
    3. Direct regulation of price
  2. 2Competition laws- Laws that promote competition by regulating the behaviour of firms with market power
    - Makes it illegal for a firm to use its market power to restrict or harm competition
    - To raise social welfare, government must measure and compare the social benefit from synergies (joint production) with the social costs of reduced competition
  3. 3Public ownership- Turning private monopolies into public, government-run enterprises
    - Usually for natural monopolies (telephone, gas, electricity, rail etc.)
    - Problem: government may not have incentives to minimise costs while private firms do
  4. 4Direct price regulation- Impose marginal cost pricing: P = MC
    - Problem: may result in loss to firm, so may need subsidy
    Direct price regulation
  5. 5Public policy towards oligopolies- Cooperation is better for oligopolists but causes deadweight losses for society, so policymakers often regulate their behaviour through competition laws
    - Competition and Consumer Act (2010)
    makes it illegal for corporations to make a contract/arrangement that would substantially lessen competition e.g. laws that break up cartels and collusive behaviour, laws that prevent mergers that create a monopoly
    - Illegal for firms to agree to increase prices, reduce production or divide up a market
  6. 6Controversies over competition policy- If poorly designed, they can harm rather than help competition
    - Some business practices that appear to reduce competition may have legitimate business purposes
  7. 7Resale price maintenance- When a wholesaler requires that its retailers do not sell its products to their customers below a specified retail price
    - Some argue it has no incentive to discourage competition among retailers
    - Has a legitimate purpose - prevents customers from taking advantage of a store’s customer service and then buying a product at a discount retailer that does not provide this service
  8. 8Predatory pricing- When a firm sells its product at an artificially low price in order to drive out an efficient competitor and reduce long-run competition
    - Some argue it is not a profitable business strategy - if ‘predator’ suffers more than the ‘prey’, then using predatory pricing to harm competition makes no sense
    - Has a legitimate purpose e.g. discounting campaigns
  9. 9Tying- When a firm will only sell customers one product if they also buy another product
    - Viewed as a form of price discrimination
    - Some argue it attempts to increase market power by tying a product with low demand to one with high demand
    - Others argue that simply bundling two goods together cannot increase market power, so has no effect on competition
  10. 10Transparent pricing- Laws that require firms to make their prices more clear e.g. requirement to report prices to a regulator
    - Some argue it makes it easier for firms to collude

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Business/Economics (ECC1000: Principles of Microeconomics) Flashcards on Chapter 18: Competitive policy, created by Melina Mackey on 31/05/2018.
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Melina Mackey
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