Flashcards
Primary Qualitative data (Unstructured interviews)
Cards in this deck (5)
- 1Name 2 type of Primary Qualitative Data1. Unstructured Interviews
2. Participant interviews
a. group
b. focus group - 2What are Unstructured interviews. Unstructured interviews are where the talk is informal and interviewer plays an active role
. does not have an interview schedule makes it flexible
. interviewer happy to follow respondent lead if it produces useful results - 3What do interpretivists think about unstructured interview. they believe that it is ethnographic because it is carried out in the natural setting of respondent where they feel more comfortable.
unstructured interviews are carried out more in depth , carried out in hours rather than minutes - 4What are 3 strengths of unstructured interviews1. Allows the researcher to establish a qualitative relationship with respondent which creates trust and rapport.
. subjects are more likely to open up and say what they really feel
2. Respondents are placed at the center of the research , which means they are more likely to discuss sensitive or painful experiences if they feel that interviewer is sympathetic , empathetic and truly interested.
3. it provides richer more vivid and more colorful data which spreads as extensive quotation from subject which makes it more valid - 5What are 3 weaknesses of unstructured interviews1. it is very expensive to carry out unstructured interviews because thorough and specialized training is required.
. interviewer needs to be trained in inter personal skills so that they can establish good relationships which can be time consuming
2. Researches that use unstructured interviews tend to have fewer participants than survey , positivists claim that unstructured interviews are less representative
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- A levels Sociology Research Methods Flashcards on Primary Qualitative data (Unstructured interviews), created by Bryan Ayoro on 11/11/2018.
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- Bryan Ayoro
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- Created by Bryan Ayoro · Nov 11, 2018
- Copied by Bryan Ayoro · Nov 11, 2018
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