Flashcards
Advertising Techniques
Cards in this deck (12)
- 1avant gardeUsing the product puts the user ahead of the times.
Toy manufactor encourages kids to be the first ion their block to have a new toy - 2bandwagonEverybody using the product and that you should too in oder to be part of the group.
"We have got millions of people using blablabla..." - 3facts and figuresstatistics and objective factual information is used to prove the superiority of the product
"Car manufactor qoutes the amount of time from 0 to 100!" - 4glittering generalitiesweasel words aer used to suggest a positive meaning without actually making a guarantee
"it will help you los weigt like me?!" - 5hidde fearsproduct will protect you from some danger like a laundry detergent manufacturere suggest that you will be embarrassed when strangers see a shit on your shirt.
- 6magic ingredientsA miraculous discovery makes the product exceptionally effective "special coating that makes the pain reliever less irritating.
- 7patriotismpurchasing our product shows your love to the country
- 8plain folksThe product is a practivcal product of good value for ordinary people"ordinary family eating cereal"
- 9snob appealOnce bought, you belong to the luxurious and glamour lifestyle people.
- 10transferA feeling/Setting arround an ad is connected with the product
"Clothes which should help to stay cool in summer, are presented at a sunny seaside setting." - 11testimonialfamous personality is used to endorse the product."Hockey player shows his brand of skates"
- 12wit and humorAds give the customers a reason to laught or to be entertained by clever use of visuals or language.
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- Flashcards on Advertising Techniques, created by Johnnie Walker on 17/05/2015.
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- Johnnie Walker
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