Flashcards
The promotion mix
Cards in this deck (5)
- 1AdvertisingAny paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
- 2Sales promotionShort-term incentives to encourage the purchase or sale of a product or service
- 3Public relationsBuilding good relations with the company's various publics by obtaining favourable publicity, building up a good corporate image, and handling or heading off unfavourable rumours, stories, and events
- 4Personal sellingPersonal presentation by the firm's sales force for the purpose of making sales and building customer relationships.
- 5Direct marketingDirect connections with carefully targeted individual customers to both obtain and immediate response and cultivate lasting customer relationships - the use of direct mail, the telephone, direct-response television, email, the Internet, and other tools to communicate directly with specific consumers.
Information
- Description
- Flashcard set detailing the 5 promotion mix, along with its definitions. Source: Principles of Marketing: An Asian Perspective.
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- farzanajeffri
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