Flashcards
Values & Provisions
Cards in this deck (26)
- 1ADVOCACYWe serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
- 2HONESTYWe adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
- 3EXPERTISEWe acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
- 4INDEPENDENCEWe provide objective counsel to those we represent. We are accountable for our actions.
- 5LOYALTYWe are faithful to those we represent, while honoring our obligation to serve the public interest.
- 6FAIRNESSWe deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.
- 7FREE FLOW OF INFORMATIONTo maintain the integrity of relationships with the media, government officials, and the public.
To aid informed decision-making - 8COMPETITIONTo promote respect and fair competition among public relations professionals.
To serve the public interest by providing the widest choice of practitioner options. - 9DISCLOSURE OF INFORMATIONTo build trust with the public by revealing all information needed for responsible decision making.
- 10SAFEGUARDING CONFIDENCESTo protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information.
- 11CONFLICTS OF INTERESTTo earn trust and mutual respect with clients or employers.
To build trust with the public by avoiding or ending situations that put one's personal or professional interests in conflict with society's interests. - 12ENHANCING THE PROFESSIONTo build respect and credibility with the public for the profession of public relations.
To improve, adapt and expand professional practices. - 13Example of improper conduct under ENHANCING THE PROFESSIONA PRSA member declares publicly that a product the client sells is safe, without disclosing evidence to the contrary.
- 14Example of improper conduct under ENHANCING THE PROFESSIONA member initially assigns some questionable client work to a non-member practitioner to avoid the ethical obligation of PRSA membership.
- 15Example of improper conduct under CONFLICTS OF INTERESTThe member fails to disclose that he or she has a strong financial interest in a client's chief competitor.
- 16Example of improper conduct under CONFLICTS OF INTERESTThe member represents a "competitor company" or a "conflicting interest" without informing a prospective client.
- 17Example of improper conduct under SAFEGUARDING CONFIDENCESA member intentionally leaks proprietary information to the detriment of some other party.
- 18Example of improper conduct under SAFEGUARDING CONFIDENCESA member changes jobs, takes confidential information, and uses that information in the new position to the detriment of the former employer.
- 19Example of improper conduct under DISCLOSURE OF INFORMATIONA member deceives the public by employing people to pose as volunteers to speak at public hearings and participate in "grass roots" campaigns.
- 20Example of improper conduct under DISCLOSURE OF INFORMATIONA member discovers inaccurate information disseminated via a website or media kit and does not correct the information.
- 21Example of improper conduct under DISCLOSURE OF INFORMATIONLying by omission: A practitioner for a corporation knowingly fails to release financial information, giving a misleading impression of the corporation's performance.
- 22Example of improper conduct under DISCLOSURE OF INFORMATIONFront groups: A member implements "grass roots" campaigns or letter-writing campaigns to legislators on behalf of undisclosed interest groups.
- 23Example of improper conduct under COMPETITIONA member spreads malicious and unfounded rumors about a competitor in order to alienate the competitor's clients and employees in a ploy to recruit people and business.
- 24Example of improper conduct under COMPETITIONA member employed by a "client organization" shares helpful information with a counseling firm that is competing with others for the organization's business.
- 25Example of improper conduct under FREE FLOW OF INFORMATIONA member entertains a government official beyond legal limits and/or in violation of government reporting requirements.
- 26Example of improper conduct under FREE FLOW OF INFORMATIONA member representing a ski manufacturer gives a pair of expensive racing skis to a sports magazine columnist, to influence the columnist to write favorable articles about the product.
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- 400 Principles of PR Flashcards on Values & Provisions, created by slavings-s on 07/11/2015.
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