Flashcards
DATA COLLECTION METHODS
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- 11. InterviewsTYPES:
ONLINE
FACE TO FACE
INTERVIEW SCHEDULES - 2ADVANTAGES OF INTERVIEWS1. In-depth insights and rich qualitative data.
2. Ability to explore complex topics and clarify responses.
3. Builds rapport and trust with participants. - 3DISADVANTAGES OF INTERVIEWS1. Time-consuming and resource-intensive.
2. Potential for interviewer bias.
3.Analysis can be complex due to qualitative nature - 4Types of interviews definedOnline Interviews: Conducted via video conferencing or chat platforms. They allow for flexibility and can reach participants regardless of location.
- Face-to-Face Interviews: In-person conversations that enable deeper engagement and non-verbal cues, fostering trust and rapport.
- Telephone Interviews: Conducted over the phone, allowing for direct interaction without the need for physical presence, useful for reaching distant participants.
- Interview Schedules: Structured or semi-structured outlines guiding the interview process, ensuring key topics are covered while allowing for flexibility in responses. - 52. Focus GroupsDefined: A qualitative method involving a small group of participants discussing a specific topic guided by a facilitator. This method captures diverse perspectives and group dynamics.
- 6Advantages of Focus Groupsi) Encourages diverse perspectives and interactions.
ii)Can generate ideas and insights through group dynamics.
iii) Relatively quick way to gather qualitative data. - 7Disadvantages of Focus Groupsi) Dominance by certain participants can skew data.
ii) Groupthink may lead to less individual input.
iii) Requires skilled facilitation to manage discussions - 83. Surveys/QuestionnairesDefined: Structured instruments consisting of a series of questions aimed at gathering quantitative or qualitative data. Surveys can be administered in various formats (online, paper, etc.) and are useful for collecting data from large populations.
- 9Advantages of Surveys/Questionnairei) Can reach a large number of respondents quickly.
ii) Standardized questions allow for easy comparison and analysis.
iii) Cost-effective, especially when administered online. - 10Disadvantages of Surveys/Questionnairesi) Limited depth of responses, especially with closed-ended questions.
ii) Potential for low response rates or biased samples.
iii) Misinterpretation of questions can affect data quality - 114. ObservationsDefined: Involves systematically watching and recording behaviors or events in their natural context. This method can be participant observation (researcher is involved) or non-participant observation (researcher remains detached).
- 12Advantages of Observationsi) real-time behaviors and contexts.
ii) Can provide insights into non-verbal cues and interactions.
iii) Useful for studying phenomena that cannot be self-reported. - 13Disadvantages of Observationsi) Observer bias can influence data interpretation.
ii) Time-consuming and may require extensive planning AND - 14—
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- 9 Communications studies Flashcards on DATA COLLECTION METHODS, created by Ms Spencer on 10/11/2024.
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- Ms Spencer
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