Flashcards
Introduction
Cards in this deck (3)
- 1Whats the difference between PR and Advertising?AD: paid
control message/exposure/timing/target audience/outlet
PR: free or earned
no control - 2What's the difference between PR and Publicity?PR: manage image
creates expectation
crisis management
internal comms
Publicity: compliments marketing
drives action
consumer focused
aim is to get you to do something
create awareness and desire - 3What is the point of a website?Image Management
Consumer Facing
Press Resource
B2B
Information
- Description
- Junior Certificate PR Flashcards on Introduction, created by megsy on 02/03/2016.
- Created by
- megsy
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