Flashcards
Consumer Behavior Chapter 2
Cards in this deck (30)
- 1Motivationan inner state of arousal that provides energy needed to achieve a goal
- 2Motivated reasoningprocessing information in a way that allows consumers to reach the conclusion that they want to reach
- 3Felt involvementSelf-reported arousal or interest in an offering, activity, or decision
- 4Enduring involvementLong-term interest in an offering, activity, or decision
- 5Situational involvementTemporary interest in an offering, activity, or decision, often caused by situational circumstances
- 6Cognitive involvementInterest in thinking about and learning information pertinent to an offering, activity, or decisions
- 7Affective involvementInterest in expanding emotional energy and evoking deep feelings about an offering, activity, or decision
- 8Response involvementInterest in certain decisions and behaviors
- 9Personal RelevanceSomething that has a direct bearing on the self and has potentially significant consequences or implications for our lives
- 10Self-conceptour mental view of who we are
- 11ValuesAbstract, enduring beliefs about what is right/wrong, important, or good/bad
- 12NeedAn internal state of tension caused by disequilibrium from an ideal/desired physical or psychological state
- 13Functional needNeed that motivates the search for offering that solve consumption related problems, including modeling and support
- 14Symbolic needNeed that relates to how we perceive ourselves, how we are perceived by others, how we relate to others, and the esteem in which we are held by others
- 15Hedonic NeedNeed that relates to sensory pleasure, including reinforcement, sex, and play
- 16GoalParticular end state or outcome that a person would like to achieve
- 17Approach-Avoidance Conflictan inner struggle about acquiring or consuming an offering that fulfills one need but fails to fulfill another
- 18Approach-Approach conflictan inner struggle about which offering to acquire when each can satisfy an important but different need
- 19Avoidance-Avoidance ConflictAn inner struggle about which offering to acquire when neither can satisfy an important but different need
- 20Self-controlprocess consumers use to regulate feelings, thoughts and behavior in line with long-term goals
- 21Ego depletionoutcome of decision making effort that results in mental resources being exhausted
- 22Embodimentconnection between mind and body that influences consumer self-control and behavior
- 23Perceived riskthe extent to which the consumer is uncertain about the consequences of an action, for example, buying, using, or disposing of an offering
- 24Performance riskthe possibility that the offering will perform less than expected
- 25Financial riskthe extent to which buying, using, or disposing of an offering is perceived to have the potential to create financial harm
- 26Physical riskthe extent to which buying, using, or disposing of an offering is perceived to have the potential to create physical harm or harm one's safety
- 27Social riskthe extent to which buying, using, or disposing of an offering is perceived to have the potential to do harm to one's social standing
- 28Psychological riskthe extent to which buying, using, or disposing of an offering is perceived to have the potential to harm one's sense of self and thus create negative emotions
- 29Time riskthe extent to which buying, using, or disposing of the offering is perceived to have the potential to lead to loss of time
- 30Abilitythe extent to which the consumers have the resources needed to make an outcome happen
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- Flashcards on Consumer Behavior Chapter 2, created by jen44 on 30/01/2014.
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- jen44
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