Flashcards
Lecture 8 Consumer Behaviour
Cards in this deck (11)
- 1Discretionary IncomeMoney available to a household over and above which it requires to have a comfortable standard of living.
- 2Social Mobility : Horizontal MobilityJob change to that of a similar social standing
- 3Social Mobility: Upward MobilityChange to high social class.
- 4Social Mobility: Downward MobilityLose status. E.g. Recession.
- 5Informational InfluenceIndividual seek information on brands from association of independent groups and experts.
- 6Value-Expressive InfluenceEnhancing image others have of them.
- 7Social PowerCapacity to alter actions of others
- 8Brand CommunitiesGroup of consumers who share a set of social relationships based upon usage or interest in a product.
- 9Market MavenActively involved in transmitting market place information of all types.
- 10Conspicuous consumersRefers to the desire to provide prominent visible evidence of their ability to afford luxury goods.
- 11Parody DisplaySeeks status by mocking it- adoption of product symbolism that is deliberately not fashionable.
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- Flashcards on Lecture 8 Consumer Behaviour, created by annieellie on 05/05/2014.
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- annieellie
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