Flashcards
Untitled
Cards in this deck (6)
- 1Consumer Behaviours Online: Sooprammanien and Robertson 20071. Consumers who browse online but then purchase in store. 2. Consumers who purchase online 3. Consumers who do not shop online at all.
- 2Goal-directed online behaviourCompare products and services. E.g. Little time consumers- valuing convenience more than price.
- 3Consumer EmancipationAllowing the consumer to have freedom of speech when it comes to products and services
- 4Belk 1988 (The Digital Self)"We are what we have"
- 5Hafner 1999 (The Digital Self)I link, therefore, I am.
- 6Anonymity & seudonymityObscurity & falseness
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- Flashcards on Untitled, created by annieellie on 05/05/2014.
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- annieellie
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