Untitled

Value Chain

Starbucks

Primary Activities

Support Activities

Marketing and Sales

Infraestructure

Bottom Line

Technology Development

Service

Operations

Inbound Logistic

Procurement

Outbound Logistics

Human Resource Management

Howevwe, need based marketing activities are carried out by the company during new products launches in the form of sampling in areas around the stores.

The company agents travel to Asia, Latin America and Africa for the procurement of high grade raw material to bring the finest coffee to it's customers.

Many customers use Starbucks stores as make a shift office or meeting place because of the free and unlimited wifi availability.

The company's committed workforce is considered a key attribute in the company's success and growth over the years.

This includes all departments like management finance, legal, etc.

The concept of value chain helps to understand and segregate the useful (which help in gaining a competitive edge) and wasteful activities (which hamper market lead) accompanying each step during the product development process.

Starbucks aims at building customer loyalty through high level of customer service at its stores.

Majority of the products are sold in their own or licensed stores only.

Starbucks operates in 65 countries either in the form of direct stores operated by the company or as licensed stores.

The Company does not outsource its procurement to ensure high quality standards right from the point of selection of coffe beans.