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Flowchart

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Familia Quiñones English

Flowchart content

  1. Chapter 3 (Consumer b./ Psychological core

  2. Exposure

  3. Attention

  4. Perception

  5. Factors influencing exposure

  6. Position of and ad within a medium

  7. Product distribution

  8. Shelf placement

  9. Selective exposure

  10. consumers seek certain stimuli and avoid others

  11. Zipping

  12. Zapping

  13. such as

  14. Measuring exposure

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Flowchart on Untitled, created by Familia Quiñones on 30/08/2018.
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