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CURRENT CUSTOMERS

Inactive clients

Frequent buying customers

Active clients

Regular buying customers

Occasional buying customers

High, average and low volume customers

Those who currently make purchases or made them in a short period of time.

Those who made their purchase a long time ago, it follows that they are dissatisfied, they switched to the competition

They make repeat purchases often. Personalized service should be provided

They make purchases regularly, they are satisfied with the company

They make occasional or one-time purchases

Corresponds to 50 and 80% of the company's purchases

Purchases in a volume within the general average

Purchase volume below average

Pleased, satisfied and dissatisfied customers

Pleased: Those whose expectations have been exceeded

Satisfied: Your expectations have been met

Dissatisfied: Your expectations were not met.

POTENTIAL CUSTOMERS

According to your possible frequency of purchases

According to your possible purchase volume

According to its possible degree of influence

Potential frequent buyer

Regular Buying potential

Occasional buying potential

High-volume potential customer

Potential client of average purchase volume

Potential customer with low volume of purchases

Highly Influential Leads

Regular influencer leads

Potential client family influence