Flowchart
DEDALUS Segmentation flow
Flowchart content
Collect questionnaire responses
Group responses in dimensions
Demographics
Energy Behavior
DR Barriers
DR Willingness
Attitude
Energy Literacy
DR Familiarity
Define DR prospects & Outreach insights per Segment
Segment by Overall DR Willingness metric & its correlation to Energy Literacy
Do data quality and/or size justify another split?
no
yes
Segment further by DR Familiarity
Profile by non-segmenting dimensions
Identify Pilot & Segment personas
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- Flowchart on DEDALUS Segmentation flow, created by Aekaterini Sianni on 06/03/2025.
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- Aekaterini Sianni
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