Landing page-Optimization

Landing page-Optimization

1. The three keys to online marqueting.

   • Acquisition
     • Getting people to your web site or landing page.
   • Conversión
     • Persuading them to take desired action (s).
   • Retention
     • Deepening the relationshipand encreasing it´s life time value.

2. "The real experts on the desing of your landing pages are your websites visitors "

3. The best way to get visitors to act is to appeal to their fundamental emotional motivations.

4. We cannot expect someone to act unless we first guarantee their security.

5. By emphasizing too many ítems on a web page, we destroy visitors abbility to find key information and paralyze them from taking a desition.