CARD FIVE

CARD FIVE

1. 1 Advertising, shopping and leisure on the Internet

   • Concepts and key ideas
     • Email marketing
       • It is a form of marketing that consists of sending emails containing commercial messages
         • Guarantees that the law establishes to protect us from inappropriate use of these practices
           • The message must clearly announce the identity of the advertiser
           • The advertising nature of the message must be unambiguous
           • Before sending us advertising, the advertiser must ask for our authorization
           • The advertiser must provide us with an email address to communicate that we do not want to receive more publicity
     • Tracking user activity on the Internet for commercial purposes
       • When you visit a web page this may contain ads directed to our tastes, or is able to remember our interests visiting visit. These examples constitute onine advertising based on behavior.
       • Minors are a priority group for Internet advertising, due to their intensive use of the Internet and their greater inclination to follow fashions and trends
       • The use of online tracking techniques brings us benefits, but also leads to risks in our privacy
       • It is important to note that a good part of social networks track the activity of users on the Internet
     • Cookies
       • A cookie is a file that is stored in the user's browser when you visit a web page Abrir en el Traductor de Google
       • There are different types of cookies
         • Session cookies are temporary cookies used frequently to store user options
         • Persistent cookies remain stored in our browser until we delete them intentionally
         • Own cookies are those that are sent to the user's computer from the website that is being visited
         • Third-party cookies are stored in our browser by other entities than the one controlled by the visited website
   • Mobile tracking
     • The online tracking technologies of users have expanded significantly with the growing use of smartphones, which has led to the development of numerous applications that record the location and movements of users
   • The risks of online tracking
     • Verification and total control of users in the network
     • Discrimination of servivios and prices
     • Excessive personalization of information
   • Online games
     • In recent years, online games have become popular in which we can play with other users who are connected to the internet.
     • The risk is that we do not really know who you are playing with or for what purpose you are going to use the information that he has registered
     • In many cases, the video game includes features such as chats with text, voice or image, or a social network associated
     • We must also be alert against some platforms that encourage making bets or economic disbursements
   • Purchases on the Internet
     • The purchases of products on the Internet allow us to access a wide range of producers without moving from home, but it must be done adopting precautions that avoid unpleasant surprises
     • It is advisable that any purchase made by a less by Internet is reviewed by a responsible adult

2. 2 TIPS

   • We must protect our device with antivirus software
   • It is recommended to delete temporary files and cookies from the computer
   • Purchases made by a minor must be read by an adult
   • We should not trust messages that request financial data through email
   • It is advisable to make purchases in internte using a specific credit card for these purposes
   • Disable the restrictions imposed by the manufacturer of a videojuegou other device