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Mind map

Marketing creating

Natalia Restrepo Spanish

Map content

Marketing creating

  1. Disruptive Way

    • Create new markets
      • Products
      • Services
      • Displace traditional markets
        • Superior tech over old tech
    • Offer a breakthrough solution for an existing industry problem
      • Easiest interactions
      • Re-create markets
      • Core business strike
      • Disruptive creation
  2. Non - disruptive Way

    • Identify and solve a brand-new problem or seize a brand-new opportunity
      • Improve practices
      • New markets inside traditional ones
      • Get over boundaries
    • New Markets - Creation
    • Explore unexplored business
    • Generated by the market on its own
  3. Mixed way

    • Redefine and solve an existing industry problem
      • Redefine problem focus
      • Added Value
      • Reach new customers
      • Redefine traditional boundaries
      • New opps
  4. VALUE INNOVATION

    • Play for win
    • Make it simple
    • commercial success

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Chapter II
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