Mercado Libre

Mercado Libre

1. Company dedicated to the purchases between its resistregistered users to its service of purchases, sales and payments by Internet

2. 1. UBIQUITY

   • Mercado Libre is not restricted to a physical space. It gives to the the users the possibility to shop from their desktop, at work, at home, basically it is available just about everywhere.
     • WEB SITE:
       • APP:

3. 3. UNIVERSAL STANDARDS

   • It has the same set of technology standards. In few words, the page looks the same no matter the country or where the consumer is
   • A look from its web site:
     • BRASIL
     • ARGENTINA

4. 2. GLOBAL REACH

   • Its headquarters are located in Buenos Aires, Argentina; but it is available in 18 countries.

5. 4. SOCIAL TECHNOLOGY

   • Mercado Libre has presence in three different social networks, the ones that let them not only to reach, also to interact with to much more people.
     • FACEBOOK
       • TWITTER
         • YOUTUBE

6. 5. PERSONALIZATION

   • Once you decide to begin with any sale or purchase, Mercado Libre gives to the users the opportunity to personalize the experience by creating an account where you can specify if you are going to surf as a natural or legal person.

7. 6. INFORMATION DENSITY

   • One of the main characteristics of the e-commerce, is that it lets the users get more information about the product that is, in this case, in sale. In few words, the information becomes plentiful, cheap and accurate.

8. 7. INTERACTIVITY

   • Mercado Libre has the option of "Help", the one that lets the user to have a little bit of interaction with the company, in case they have any doubt. This part is already predetermined, but it tries to cover all the posible questions that users could have about sales, purchases, account settings or about security.

9. 8. RICHNESS

   • In this case, Mercado Libre only have, on his web site, some text marketing messages with the ones they inform to the users they have different offers and discounts on his product. Unfortunately, they don't use any other material as videos or audio to enrich the user's experience.

10. - IMPROVEMENTS -

    • 1. Mercado libre only have visual material, but I consider it is really important to also include, on his website, audiovisual material. This last one, could be very useful to explain in less steps the process of sales and purchases.
      • 2. The page have some space distribution problems, and these last ones don't let the users appreciate all the information. That's why I think is important to establish a more powerful way to present the information.
        • EXAMPLE
        • 3. When you start surfing on the website, immediately you realize that the website doesn't have too much search filters, actually the page doesn't gives the possibility to filter the products by its price, which is one of the main decisive characteristic of purchase. So, the recommendation here is to include more filters order to improve the research experience.

Images and files in the map