Planimetry

Planimetry

1. It is

   • a measuring instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps

2. is made up of

   • Planograms
     • It is
       • It is a schematic plan that shows how and where prod-ucts should be located specifically on
     • Define
       • products location and their quantity.
     • is made up of
       • Visual merchandising
         • It is a tool to achieve sales, targets and enhance merchandise on the floor. Also, it is a mechanism to communicate with customers and influence their decisions to buy.
           • Aspects to consider
             • color, signage, merchandise presentation, and window display among others.
       • Store planning
         • it is the distribution of products on shelves that must be made in accordance with the necessities and the stores’ objectives.
           • Aspects
             • Floor space
               • This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes.
             • Product placemen
               • This va riable refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considera tions.
             • Traffic flow
               • This factor refers to the custome r’s tracking through the store. T o analyze if it has provided comfort, security and enough space to move comfortabl y.
       • Grid layout
         • It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.
       • Loop or racetrack layout
         • Loop or racetrack layout is useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.
       • Free Flow-layout
         • Their purpose is to differentiate merchandise items, product categories and departments
           • Like
             • specialty stores