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Mind map

Ch. 3

Amber Moon English

Map content

Ch. 3

  1. NB of customer expectations

  2. Types of service expectations

    • Levels of expectation
    • Zone of tolerance
      • Different zones
  3. Factors influencing customer expectations

    • Sources of desired expectations
    • Sources of adequate expectations
    • Encounter vs overall expectations
    • Desired & predicted
    • Management
  4. Issues of expectations management

    • Unrealistic
    • Try to delight
    • Try to exceed
    • Escalate
    • Stay ahead

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Description
Mind Map on Ch. 3, created by Amber Moon on 31/03/2019.
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Amber Moon
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