Consumer buyer behavior

Consumer buyer behavior

1. Attitude: A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation.

2. Belief: the feeling of being certain that something exists or is true

3. Business buyer behaviors the concept of understanding the needs and wants of a business and making appropriate purchases, which ultimately help a company get profits.

4. Consumer buyer behavior:is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service.

5. A consumer market is a marketplace consisting of household consumers who buy goods for individual or family consumption.

6. Culture is the characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music and arts.

7. A group is a set of people who have the same interests or aims, and who organize themselves to work or act together.

8. learning:the acquisition of knowledge or skills through experience, study, or by being taught.

9. denoting advertising or products designed to appeal to a consumer by association with a desirable lifestyle.

10. Your reason for doing something is your motive.

11. New products are goods and services that differ significantly in their characteristics or intended uses from products previously produced by the firm.

12. New task purchase is the one purchase decision that has not been done previously by the business as they didnot have the need for a new product / task.

13. opinion leaders: a person whose opinions about something such as a product or issue have a big influence on the opinions of others

14. perception:the quality of being aware of things through the physical senses, especially sight