NEW CONSUMER VALUES

NEW CONSUMER VALUES

1. Behavior change

   • Values
     • Optional
     • Permissions
     • No requirements

2. to know

   • What do they experience?
   • How do you feel?
   • What are the new values?
   • What do you need?
   • What do you want to hear?

3. Fears

   • Shortage
     • Conservative
     • Ration
     • Behavior
       • Environmentalist
       • Sustainable
   • Threat
     • Exposed
     • Vulnerable

4. Develop new mentality

   • Form communities
   • Leave prejudices
   • Adapt

5. Symptom

   • Terms
     • Economic
     • Social
     • Environmental