Transactional Data

Transactional Data

1. happens every time you purchase an item online

2. is information about sale or purchase

   • stored in a database
     • can then be searched an sorted
     • personalised information is stored inside cookies
   • Data collected
     • Purchase price
     • Date and time
     • reference number given to each transaction
     • delivery tracking data displays status and location
     • details of item purchased
     • personal information about the Online account

3. Business uses

   • keep a record of your purchases
   • delivery can be tracked
   • contains information about customer, preferences, shopping habbits
     • Showing items the user might be interested in
     • targeted advertisment
     • personalised marketing, coupons for items they're likely to buy