Send a Cow

Send a Cow

1. Purpose

   • To inform us about the plight of people in Africa
   • To persuade us to give money
   • To engage our emotions
   • To advertise the company
   • To make a serious point

2. Audience

   • Adults
   • Church Workers
   • Teachers
   • Charity Workers

3. Format

   • Columns
     • Text more manageable
   • Heading
     • Attention grabbing
   • Sub-Heading
     • Directs you to the next idea
   • Logo
     • Company name easily recognised
   • Bullet Points
     • Clear brief explanations
   • Change of font
     • Makes it distinctive
   • Slogan
     • Makes you think and read on

4. Language

   • Tone
     • Serious
     • Optimistic
     • Caring
   • Style
     • Formal
   • Devices
     • Rhetorical questions to make you think
     • Repetition to make the reader remember
     • Emotive language

5. Argument

   • Contrast between how good things are and how they could be
   • Logical
     • Brings the reader to a conclusion which has been sensibly arrived at