CONSUMPTION

CONSUMPTION

1. - Consumption could be defined as spending tangible and intangible values that are ventured to meet some demand, whether real or fake (Torlak, 2000: 17). - Consumption means to have a good or a service, to own it, to use or to dispose it in order to satisfy particular needs.

2. STYLES OF CONSUMPTION

   • Conspicuous Consumption
     • the most common aim of Conspicuous Consumption is to ensure status and increase prestigea, and not only among the upper classes but also among the lowest and the poorest classes
   • Symbolic Consumption
     • Symbolic Consumption comprises of evaluation of products based on their symbolic values, purchase and consumption.
   • Addictive Consumption
     • Consumption addiction means to be addicted to products or services as psychological or physiological dependence, such as alcohol, drug, and any kind of products or services that are consumed in order to overcome problems or satisfy a need with extreme value
   • Compulsive Consumption
     • Compulsive consumption points out a kind of repeating and over-consumption that occurs due to anxiety, depression and boredom of consumers.
   • Sacred Consumption
     • The distinctive feature of sacred consumption is to contain products and services which are served with some degree of respect and awe. Sacred consumption may be related to religious beliefs or not

3. The Limits of Economic Rationality: In its analysis model, it is not only limited to a partial dimension of the phenomenon, by focusing its attention on the individual decisions that families make when they are buying goods, but it is also biased by not involving factors related to likes and different attitudes of consumers when the are acquiring a good or service, consumers do not simply consider price and convenience, nor do they follow the logic of informed instrumental purchase