Mind map
The Irrational Consumer
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The Irrational Consumer
People don´t behave rationally
- They will pay more for brand name products
- Apple is an example of that
- Each new product has many sales
- Somo people believe at higher prices better quality
- They trent to ignore quality-price relation
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- Mind Map on The Irrational Consumer, created by jean rivera on 28/03/2020.
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- jean rivera
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