PSYCHOGRAPHICS

PSYCHOGRAPHICS

1. INTERESTS:

   • MUSIC: The target audience of Cigarette Social Club would evidently need to be interested in music
   • GIGS: Ideally, their target audience attend gigs and festivals
   • SOCIALISING: Their target audience socialise a lot with their friends
   • DRINKING: I assume that due to their t arget audience mainly being in the 16-25 age bracket, they are mostly uni students, therefore are linked to casual/binge drinking.

2. KEY PLACES THAT THE TARGET AUDIENCE MIGHT SPEND TIME IN BIRMINGHAM:

   • MUSIC VENUES:
     • Dead Wax (Digbeth, Birmingham)
       • Castle & Falcon (
     • Hare and Hounds (Kings Heath, Birmingham)
     • The Sunflower Lounge (City Centre)
       • Actress & Bishop (Jewellery Quarter)
       • The Flapper (Digbeth)
     • Digbeth Dining Club (Digbeth, Birmingham)
     • The Victoria (Birmingham)
   • CAFÉS/RESTAURANTS/LEISURE SPOTS
     • The Custard Factory (Digbeth, Birmingham)
     • The Old Crown (Digbeth)
     • Urban Coffee Company (City Centre)
   • BARS/CLUBS
     • SNOBS (City Centre)
     • Brew Dog (City Centre)
       • Spotlight (Digbeth)