SOCIOLOGICAL RESEARCH METHODS

SOCIOLOGICAL RESEARCH METHODS

1. SOCIAL SURVEY

   • Primary Data
   • Carried out using questionnaires/structured interviews
   • Produce Quantitative data
   • Favoured by Positivists
   • Use questionnairs on large numbers of people
   • Can be carried out by post/Completed by those surveyed or interviewed over the phone or face to face.

2. STRUCTURED QUESTIONNAIRES

   • Favoured by positivists
   • Produces quantitative data
   • Primary data
   • Data can be easily analysed
   • Reach the large population
   • can be designed on the computer
   • Participants can take their time to think of an answer
   • Produce reliable data
   • Possible to cross reference data.

3. UNSTRUCTURED QUESTIONNAIRES

   • Favoured by interpretivist
   • Primary data