CONSUMERS

CONSUMERS

1. Conservative Homebody (“I am confident in myself and the future”) Plan:Ecologic walks

   • characteristics
     • Family-focused Private Minimalistic
   • Relationship with technology
     • 17% actively contribute and frequently post new content on social media. 38% shop online at least monthly. “They rely on technology to stay in touch with loved ones, but see no need to buy the latest gadgets.”
   • Green attitudes
     • Eco-friendly choices but are generally unwilling to pay extra for green
   • Exercise Habits, Eating Habits.
     • They try to exercise when possible but do not stress if they miss a workout.
     • They hardly ever diet and tend not to monitor her day-to-day eating habits very closely.
   • Interest in Ingredients and Nutrition
     • They sometimes look at labels but usually just eat what they like.

2. Balanced Optimist (“I want to make more out of my life”) Plan: extreme sports

   • characteristics
     • Quality-seeking Practical Optimistic
   • Exercise Habits, Eating Habits.
     • They try to eat healthy every day sodiet. there is no need to diet.
     • They regularly walk or hike for exercise.
   • Interest in Ingredients and Nutrition
     • They eat what your doctor recommends rather than read labels.
   • Green attitudes
     • May be more interested in eco-consciousness when it means finding products made without harsh chemicals that are safer for their family
   • Relationship with technology
     • 25% actively contribute and frequently post new content on social media. 49% shop online at least monthly. “They mostly go online for practical reasons, such as checking my bank account or reading the news.”