Poster Advertisement

Poster Advertisement

1. Aim or Purpose

   • To introduce and promote Holo TiPi as a new product that is available for the public to purchase.
   • To increase the traffic to WearWare stores and to increase sales of the particular product.
   • To raise awareness of Holo TiPi and its holographic feature(s)

2. Location and launching of the Poster advertisement

   • To be displayed at densely populated areas. It may be advantageous to consider the lifestyles and the geographic locations (suburban/rural etcetera) of the target markets.
     • Primary Target Market: 22-30 year old male/female, earning a high income
     • Secondary Target Market: 35-40 year old male/female, earning a medium income
     • Tertiary Target Market: 15-21 year old male/female, earning a low-medium income
   • Train Stations
   • Bus Stops or Bus Stations
   • Technology Stores, such as computer stores
   • Walls of buildings, particular those that can be seen by pedestrians and passengers (near footpaths etcetera).
   • Throughout shopping centres
   • At all WearWare Stores
   • Can be posted on Social Media (such as Facebook, Twitter and Instagram) in the poster's digital form.
   • Launch this advertisement at the initial day when Holo Tipi is available for consumers to purchase the product.

3. Features or Elements of the Poster advertisement

   • Placement or Orientation of the Features
     • All features of the poster should be placed on the centre of the poster to create an 'ambiguous' frame.
     • All features of the poster should approximately resemble a vertical column.
     • Orientation of the poster: portrait
   • Use vibrant and gender-friendly colours
     • Should contrast well against the background
   • Use various fonts, size's and colours
     • To create impact
     • To demand attention
     • To identify company's personality
     • To convey meaning
     • To contrast effectively against the monotone background
     • Outlining important information
   • Imperative Elements
     • Green, blue and red Holo TiPis with different display screens and holographic selection panels that are relatable to the target markets..
       • Images of the product should be big enough to grab the audience's attention
       • Use gender-friendly colours for the Holo Tipis
       • Use humour for one of the display screens
     • Product name, product's "series" name, WearWare's logo and name.
     • Slogan that is relevant to the holographic feature of Holo TiPi.
     • Company's Details
       • WearWare's website
       • Social Media Contacts
         • "Facebook" icon
         • "Twitter" icon
         • "Instagram" icon
     • Clearly indicate that the product is new
       • "NEW RELEASE" in italics, highlighted boldly in black.
       • The word "introductory"
         • included in the "Call to Action"
     • Include "Call to Action"
     • Background
       • It should have some relation to the slogan
       • Low angle shot of a building with cloudy sky that enhances the meaning of the slogan
         • The building can refer to the "workplace" of the audience
           • Creates vector lines
             • Which ultimately guide the viewer to the focal point(s).
         • The clouds can represent the "air" in the slogan.
         • Should be monotone
           • To effectively contrast the bright colours
     • Include special offers

4. Visual and Textual Effects

   • Textual Effects
     • Make text bold
     • Italicise words
     • Highlighting
   • Visual effects
     • Reflections
       • The Holo Tipis
         • To show that the product is suspended above the lustrous surface
       • The background
         • To create the horizon
           • Divides the background from the surface
       • Logo Design
         • To achieve the three-dimensional look.
       • Creates modernism and sleekness
     • Monotone filter
       • For the background
       • Provides effective contrast for the bright colours

5. Colour meaning and usage

   • Black
     • Background and text highlight
     • To create boldness and contrast
     • Exclusivity, boldness, classiness, sleekness and sophistication
   • Blue
     • Important information
       • "Exclusive introductory offers"
     • To direct attention to an incentive
     • Typically associated with technology
     • Popular amongst young adults
     • Honesty, loyalty, responsible, idealistic and serenity
   • White
     • General colour for text
     • Text highlight
     • To make the text clear against the monotone background and to grab attention
     • Purity, innocence and wholeness
   • Yellow
     • Product's name
     • Important information
       • "See the complete series ALIVE"
     • Slogan
     • To immediately grab attention and show the relation between the product's name and the important information that is in yellow.
     • Originality, creativity, joyfulness, confidence and optimism
   • Grey
     • Background, company logo and text
     • To make the text and the logo appear to be part of the of the monotone background
     • Intelligent, reliable, dignified, classic and elegant