Acculturation processes

Acculturation processes

1. Movement

   • factors motivating people to uproot themselves form one location to another

2. Translation

   • attempting to master a set of rules for operating in a new environment
     • learning new currency
       • understanding social meanings
         • leads to adaptation
           • new consumption patterns

3. Assimilation

   • consumer adopts products that are identified in mainstream culture

4. Maintenance

   • immigrants stay in touch with their origin
     • eat ethic foods and read ethnic newspapers

5. Resistence

   • immigrants continually identify with their home culture
     • resent need to submerge

6. Ethnicity is fluid concept

   • boundaries of subculture constantly being recreated