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CONSUMER'S PURCHASING PROCESS
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CONSUMER'S PURCHASING PROCESS
Identification problem
- The need for to buy an object or to take advantage of a service
Search for information
- looking for information about the product/service
Evaluation alternatives
- a comparison of the characteristics offered from different suppliers
Decision
- proceeds with the purchase of the product.
Evaluation post - purchase
- If the purchase meets his real needs.
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- Mind Map on CONSUMER'S PURCHASING PROCESS, created by Jennifer Garcia Monsivais on 24/01/2021.
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- Jennifer Garcia Monsivais
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