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Consumer Decision Process
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Consumer Decision Process
Need Recognition
- Search for Information
- Evaluation of Alternatives
- Purchase and Consumption
- Post Purchase
- Purchase and Consumption
- Evaluation of Alternatives
- Functional Needs: Pertain to the performance of a product or service
- Psychological Needs: Pertain to the personal gratification consumers associate with a product and/or service
- Search for Information
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- Description
- Mind Map on Consumer Decision Process, created by Lindsey Herr on 12/02/2021.
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- Lindsey Herr
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