Shopping

Shopping

1. Advertising

   • Outlets
     • Newspaper
     • Internet
     • Leaflets
     • TV/Radio
   • Effectiveness
     • Appealing to consumer
     • Encourages purchase of product
   • Functions
     • Introduction to market
     • Increase sales
     • Provides information
   • Cost
     • Expensive for advertiser
     • Increases cost of goods
     • Decreases cost of newspapers/magazines
   • Techniques
     • Misleading language
     • Works on emotions
       • Love
       • Glamour
       • Guilt
       • Envy
   • Pros
     • Provides information
     • Employs many people
   • Cons
     • Increases cost
     • May mislead consumer
   • Laws
     • Consumer Information Act 1978
     • EU Misleading Advertising Directive
     • Employment Equality Act 1998

2. Shopping outlets

   • Supermarkets
   • Department stores
   • Chain stores
   • Specialist shops
   • Discount stores

3. Changes through time

   • Self-service
     • Pros
       • Quick
       • Goods well displayed
       • Less expensive-bulk buying
     • Cons
       • Less personal
       • Impulse buying
       • Queuing in aisles
   • More products available
   • More chain stores
   • Less frequent buying-weekly
   • More late night/Sunday shopping
   • Online shopping
   • Checkouts using bar-codes and scanners