brain & sales

brain & sales

1. Our brains love new features

   • to be in the market you have to evolve so as not to be left behind in the competition

2. Our brains care a lot about what others think

   • people are not entirely rational when buying as we allow ourselves to be influenced too much in the opinion of others
   • Our brains love reviews, but the effect varies with our age.
     • This varies in terms of age, if I am younger, a negative review among many positive ones will not change my perspective of the product, unlike an old man that a negative review could change their credibility in the product.

3. Our brains love a free gift

   • The more gifts we get for a purchase, the more we want to make it

4. Our brains love a deal

   • why ? because "coupons provoke physiological reactions similar to having a positive social interaction"

5. But our brains also love it when big companies take responsibility for mistakes

   • The responsibility assumed by the companies for any problem is well received by the client

6. Our brains love an underdog

   • creating pity on occasions is well accepted in the community

7. Our brains can use past feelings to make future decisions

   • By encouraging your prospects to remember the emotions they felt when making previous decisions, you can improve the chances that they will make similar purchases in the future.

8. Our brain associates more effort with more value

   • people do not want to strain to make their purchases but it is not always necessary to make it so easy

9. Our brains care a lot about our identity

   • Many times it is not necessary to promote a product and say what characteristics it has if not what benefits it brings to you or what comforts it brings you in its use, this is sometimes more important.

10. Our brain love stories

    • stories with happy endings are important to people as the brain emotionally identifies with them and moves it

11. Our brains care more about transformation than information

    • We always want to see what transformation or what mark the product left on others and thus further strengthen our trust in it.

12. Our brains buy when we trust

    • Social networks one of the most complex challenges they have is the ability to make buy your product by someone who does not see or trust you, so it is necessary to emit good signals of trust.

13. Our brains are connected to our heart

    • We must project into the future the benefit that it will bring in the lives of buyers in the medium or long term

14. Our brains are fussy when it comes to the amount of information

    • Sometimes it is not necessary to give too much information about the product if not rather limited so that it attracts and the buyer does not think much to make the decision to buy

15. Our brains think with our eyes

    • The eyes are the first thing that we must fall in love with, not so much the ear, the more beautiful the bigger with more things the product comes, the more attraction the buyer will have

16. Our brains love the authentic and unique

    • buyers seek to find unique things that few people have and for that reason they are willing to pay whatever