Content Analysis

Content Analysis

1. Definition: Is a text interpretation technique must be systematic, objective, replicable, and valid.

   • Sources: Personal documents: letters, etc. Works of literary creation. Institutional documents. Journalistic information. Field work products. Scientific works: research reports, etc.
     • Procedure: 1: identify the topic of interest, what do we want to know? 2: set the categories. Simply put, create classifications, for example thematic classifications. In order to make finding the information easier. 3: test these categories and the information they would provide us. We select the ones that best serve us. 4: collect the information based on the classifications we selected above. 5: we analyze the content of the information that we collect based on the rankings.
       • Qualitative Model: Refers to the type of procedure in which mainly open-ended interviews, focus groups, or participant observation techniques are used. It is not based on numbers or statistics.
         • Quantitative Model: It is referred to when numerical and statistical values are used to carry out an analysis for the study of a phenomenon. As a consequence, it obtains conclusions that can be expressed in mathematical form.
           • Uses: It allows us to compare information in a systematic way By analyzing different information we can get to know the different points of view. It gives us the opportunity to generate inferences Therefore, its use in different sciences is very popular.