New Consumer Values

New Consumer Values

1. The behavior that the consumer presents in the buying process is due in large part to the values that buyers develop, so the values are the criteria with which they make judgments to choose products and services of their preference.

2. Values based on uncertainty

   • They are those values that arise among consumers who are being aware of bad consumption habits.

3. Values presented in the face of a threat

   • They are those values that are based on relationships, diplomacy, tolerance and so on.