Chapter 6: Test

Chapter 6: Test

1. The concierge MVP: in a concierge MVP, a personalized service is not the product but a learning activity designed to test the leap of faith assumptions to the company´s growth model. Without a formal growth model, many companies get caught in the trap of being satisfied with a small profitable business when a pivot (change in course or strategy) might lead to a more significant growth.

2. High-quality experiences: Most business philosophies focus on producing high-quality experiences for customers as a primary principle. If we don’t know who the customer is, we do not know what quality is.

3. MVP definition: A minimum Viable Product helps entrepreneurs start the process of learning as quickly as possible. MVP is designed not just to answer product design or technical questions. Its goal is to test fundamental business hypotheses.

4. MVP rule: When building your MVP, remove any feature, process or effort that does not contribute directly to the learning you seek.

5. Constant feedback: Bring continually in people to react to mockups, prototypes and simulations.