INNOVATION

INNOVATION

1. Steps

   • 1.- Make meaning
     • Change the world and make money
     • Not start with the desire of making money
     • How can you change the world with your product?
   • 2.- Make mantra
     • Why your meaning should exist?
     • Find 2 or 3 words to describe why
     • Example: FedEx= peace of mind
   • 3.- Perspective
     • Jump next curve
     • Defined in what you do
     • Innovate but don't lose the essence of the product
   • 4.- Roll the dice
     • Your product needs to be:
       • Deep
       • Intelligent
       • Complete
       • Empowering productive
       • Elegant
   • 5.- "Don't worry be crappy"
     • Is okay to have elements of crappiness to. it
     • it's okay to fail in the attempt
     • If we don't fail we cannot succeed
   • 6.- "Let 100 flowers blossom
     • Take your best shot on your product but people will use it as they want
     • People will use your product as they desire
     • Its the client´s product after all
   • 7.- Polarize people
     • "Love or hate"
     • Not everyone will like your product
     • It doesn't mean is bad
   • 8.-"Churn churn"
     • Version 1 to 1.2 and going on
     • Listen to people who wants to help you
     • Keep evolving
   • 9.- Marketing
     • Communicate to the world that your product is unique
     • Compete on price but your product needs to be of value
     • "not valuable not unique" doesn't work
   • 10.- Perfect peaching
     • Customize your introduction
     • Start with something customized to the audience
     • Make it interesting

Images and files in the map