E Commerce App

E Commerce App

1. Task Requirements

   • Self-Determined Criteria
     • Create a favourites feature that allows the user to "favourite" an item that they may want to view later.
       • Requirements
         • Must allow user to "favourite" desired item.
         • Must allow user to view it again later.
         • Must allow user to retrieve information on it.
   • Prescribed Criteria
     • Solution allows a user to purchase an item on an e-commerce platform.
       • Requirements
         • Must allow user to complete payment.
         • Must allow the user to add it to cart.
         • Must allow the user to select desired item.
     • Solution allows a user to sign-up on an ecommerce platform.
       • Requirements
         • Must allow user to enter details.
         • Must allow user to generate a password
     • Solution allows a user to login on an e-commerce platform.
       • Requirements
         • Must allow user to use generated login details to log in.
     • Solution demonstrates all of the Useability Principles.
       • Requirements
         • The solution must be easy to access.
         • The solution must help the user achieve their goals.
         • The solution must be safe to use.
         • The solution must be useful.
         • The solution must be easy to learn.
     • Solution demonstrates at least 2 Elements or Principles of Visual Communication.
       • Requirements
         • The solution must display 2 or more Elements or Principles of Visual communication.

2. Existing Solutions

   • ASOS
     • Interesting
       • There are some aspects of the website which aren't easy to navigate through, an example being the various categories.
     • Cons
       • Elements and principles of visual communication
         • Space
           • Tight spacing almost makes it feel cluttered despite there not being a lot of stuff
     • Pros
       • Elements and principles of visual communication
         • Hierarchy
           • Photos with latest fashion are enlarged and shown at the beginning to hook users' attention.
         • Alignment
           • Alignment makes website visually pleasing and helps group categories of clothes.
       • Wide range of categories
         • Wide range of categories helps user find their desired product easily.
   • Amazon Fashion
     • Interesting
       • Despite having little to no variation in colour, website still looks nice due to alignments
     • Cons
       • Usability principles
         • Accessability
           • Lack of multiple means to create an account with amazon prevents some people from using it.
       • Elements and principles of visual communication
         • Space
           • Large amounts of space used. Almost feels like everything is cluttered. Can be visually displeasing to the user.
       • No returns policy
       • High costs for sellers
         • Draws in less people wanting to sell things as they would earn less profit.
       • High competition
     • Pros
       • Elements and principles of visual communication
         • Hierarchy
           • Important information is enlarged and shown first to ensure that it will definitely catch the user's attention
         • Alignment
           • Alignment helps group different types of clothing together making it easier for the suer to find their desired clothing type.
       • Ease of navigation
         • Customers are able to find exactly what they are looking for incredibly quickly.
       • Large Number of Retailers
         • More retailers means there is a higher volume of goods available for purchasing.
       • Incredible Range
         • Offers a variety of items for consumers which leads to higher sales

3. User Problem

   • User Persona
     • Trevor Johnson
       • Details
         • Age
           • 24
         • Occupation
           • Software Developer
         • Education
           • University
         • Location
           • Los Angeles, California
       • Needs
         • Wants to find an e-commerce website to stay up to date with the latest fashion. He wants the e=commerce website to also have useful features.
       • Hobbies
         • Enjoys keeping up to date with the latest fashion trends. Struggles to find time to go shopping.

4. My website

   • Details
     • Name
       • Shopluxe
     • Goods sold
       • Fashion and clothing
   • Purpose
     • Easy to use
     • Wide range of clothing
     • Has the latest fashionable clothes
     • To replace physical shopping
   • Pros
     • User friendly interface
     • Wide range of clothing
     • Has favourites feature
     • Website is able to recommend clothing
     • Websites displays lots of discounts
     • Website is easy to access
     • Website uses 4 of the elements and principles of visual communication.
     • Website uses all of the usability principles
   • Cons
     • Website requires permission to record users purchases to be able to recommend clothing.