Week 2 - Creating Value for Target Customers

Week 2 - Creating Value for Target Customers

1. Market Segmentation

   • Geographic
   • Psychographic
   • Demographic
   • Behavioural
   • Multi (SMAAD)

2. Market Targetting

   • Target Market Def
   • Target marketing Strategies
     • Differentiated
     • Undiff
     • Niche
     • Micro
   • Choosing t mrkt depends on.. (5)

3. Differentiation and Positoning

   • 1. Prod Pos
   • 3. Pos Maps
   • 5. Choosing Adv
   • 2. Comp Adv
   • 7. Statement
   • 6. Selecting + Value prop
   • 4. Choosing Strat