1_Convergence

1_Convergence

1. what it is?

   • A chance to deliver news and information to consumers in a new and different way, or to expand the franchise (Howard Tyner, Former editor of the Chicago Tribune and later senior vice-president of the Tribune Company, and Gil Thelen, publisher of the Tampa Tribune).
     • Dichotomy
       • Business View
         • multiple-platform as a tool for increased productivity and marketing
         • disadvantages
           • Organizations will need to invest in wingspread training, to teach journalists skilled in one medium how to tell stories
             • Convergence would not save money: "Is a growth strategy instead of a saving strategy". Kerry Northrup
         • advantages
           • Increase productivity
             • One campaign in a variety of formats (Co-opertition)
               • Reach multiple audiences
       • Journalist aspirations
         • To do a better journalism
         • advantage
           • Every new medium offers innovative ways to tell stories
             • Find the most appropriate medium for telling the story
               • offers the audience new ways of absorbing news
         • disadvantages
           • Most journalist do not have the level of technical expertise.
             • Training has never been a high priority in many newsrooms
               • It is not possible for one person to cover a major story adequately for all media
     • Multiple-platform delivery should be create "to help people live more easily" Gil Thelen
     • Convergence is growing
       • The convergence is being impelled by multiple factors, between them, the attitudes and lifestyle of new consumers, market fragmentation the still to cover the biggest number of possible members of the audience as possible highly is very attractive. Also, the advances of technology do that the persons gain access increasingly to multimedia contents
         • In conclution
           • Convergence and Its tools produce large changes in the creation, publication and acceptance of the contents published in the mass media. Although it has high barriers , it also offers many opportunities and you need to make a proper investment and training journalists to use it the best way possible and get the best results.