Lean Start-up

Lean Start-up

1. Makes the process simpler and less risky

   • Experimentation
   • Customer feedback
   • Interactive design

2. Old regime

   • Business plans rarely survive first customer contact
   • 75% of start-ups fail

3. key concepts

   • Pivoting
     • Trying different variables
   • MVP (Minimum Viable Product)
   • Start-ups look for one business model

4. Lean definition of a start-up:

   • Temporary org. searching a repeatable and scalable b.m.

5. key 3 principles:

   • 1.- No unnecessary planning
     • Business Model Canvas summarization
   • 2.- "Get out of the building" approach
     • Vital feedback
   • 3.- Agile development
     • MVP
     • Iteratively and incrementally

6. Stealth mode is no longer effective

7. Listen to customers

   • Customer discovery
   • Customer Validation
   • Customer Creation
   • Company building

8. Past growth barriers

   • High first customer cost
   • Long tech development cycles
   • Limited workforce due to uncertainty
   • Big investments to big returns
   • Lack of start-up building knowledege

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