controlled assessment

controlled assessment

1. dollywoods boutique

   • competion
     • river island
       • facebook
         • they make there page attractive
         • they put on pictures of there clothing and products
     • wilkos wardrobe
       • text messages
         • they send text messages to customers when there are new clothes arrival
     • fashion wardrobe
       • email
         • they email customers about offers and sales
   • there methods of e-commerce
     • facebook
       • has over 200 friends
         • never updates there facebook page
           • doesn't attract as much as they used to
   • new methods of ecommerce
     • text messaging
       • it is quick and easy
       • a lot of people have phones and it would be easy for the customer.
       • it is easy but could annoy customers
   • the business
     • this businesses target market is people within the target market of 16-30 year olds
     • they sell male and female clothes as well as accessories and shoes
     • there are 3 other competiions to dollywoods boutique within 3 miles
     • the owner has a lot of money saved up to help improve the business but doesn't want to spend alot