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Mind map

Segmentation and Targeting the Audience

carlos_ortega02 Spanish

Map content

Segmentation and Targeting the Audience

Consumer's Product Choices
- Recognition
- Information search
- Evaluate alternatives
- Purchase decision
- Post-Purchase Evaluation
Consumer's Decision Making
- Cultural
  - Norms and values
  - Demographic
- Social
  - Social class
  - Reference groups
  - Family
- Segmentation
  - Demographic
  - Life style
  - Geographics
  - Psychographics
  - Behavioral
  - Benefits
  - Ethical issues
- Psycological
  - Perception
  - Needs and wants
  - Satisfaction
  - Motivations
  - Behavior
  - Values
  - Attitudes
  - Life styles

Information

Description: Mind Map on Segmentation and Targeting the Audience, created by carlos_ortega02 on 24/08/2014.
Created by: carlos_ortega02
Views: 32
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