Learning Theory

Learning Theory

1. Attention: The individual needs to pay attention to the behavior and its consequences and form a mental representation of the behaviour.

2. Retention: Storing the observed behaviour in LTM where it can stay for a long period of time. Imitation is not always immediate.

3. Reproduction: The individual must be able (have the ability and skills) to reproduce the observed behavior.

4. Motivation: Individuals must expect to receive the same positive reinforcements (vicarious reinforcement) for imitating the observed behavior that they have seen the model receiving.