Mind map
The psychological core
Map content
The psychological core
Knowledge
- Content
- Schemas,associations, and brand equity
- types of associations
- favoravility
- uniqueness
- salience
- abstractness
- Types of schemas
- product ctegory
- brand
- self schema
- Images
- brand image
- brand personality
- Created by
- licensing
- brand alliance
- brand extension
- Script
- Schemas,associations, and brand equity
- Structure
- Goal-derived categores
- serve same goal
- Categories and their structure
- Graded structure and prototycally
- Correlated associations
- Hierarchical structure
- basic level
- superordinate level
- subordinate level
- Construal level theory
- Abstractly
- Concretely
- Goal-derived categores
- Why consumers differ in knowledge
- Culture
- Expertise
- Content
Understanding
- Categorization
- Elaboration
- Evaluation
- Consideration
- Inferences
- Satisfaction
- Comprehension
- Objective comprehension
- Subjetive compehension
- Miscomprenhension
- Effect of MAO
- Effect of the culture
- Consumer inferences
- Brand name and brand symbols
- Misleading names
- Innapropiate or similar names
- Product features and packaging
- Product attributes
- Country of origin
- Package design
- Color
- Price
- Related to quality
- Retail atmospherics and display
- retaildesign
- flooring
- displays
- lighting
- layout
- video screens
- merchandising
- services
- music
- retaildesign
- Advertising and selling
- physical space
- Pictures
- stimulate inferences
- oppotunity to process the info
- stimulate inferences
- Language
- Juxtaposed imperatives
- Implied superiority
- Incomplete comparisons
- multiple comparisons
- Brand name and brand symbols
- Ethical issues
- misleading consumers
- Categorization
Information
- Description
- Mind Map on The psychological core, created by Familia Quiñones on 16/09/2018.
- Created by
- Familia Quiñones
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