Big Data

Big Data

1. BootLeg: Design Thinking

   • is about
     • support you on
       • Bias toward action
       • Embrace exoerimentation
       • Show don't tell
       • Craft clarity
       • Focus on humaan values
       • Be midful of proces
       • Radical collaboration
   • have modes like
     • Emphatize
       • Observe
       • Engage
       • Immerse
     • Define
       • Is about
         • your piont of view
     • Ideate
       • focus
       • Flaring
     • Prototype
       • Empathy gaining
       • Exploration
       • Testing
       • Inspiration
     • Test
       • refine your prototypes and solutios
       • learn more about user
       • test and refine your POV
     • is for create
       • Products
         • that need satisfied
       • Processes
       • that achieve a goal
         • that achieve a goal
   • A lot of methods
     • A lof of methods
       • Assume a Beginner's Mindset
         • how
           • listen
           • Don't judge
           • Question everything
           • Be truly curious
           • Find patterns
       • What? How? Why?
         • How use this
           • concrete observations (what)
           • move to understanding (how)
           • limb of interpretation
       • User camera study
       • Extreme users
         • How to engage?
           • Determine who's extreme
           • Engage
           • look t the extreme in all of us
       • Interview Preparation
         • How to prepare?
           • Brainstorm questios
           • Identify and order themes
           • Refine quiestion
     • 2 x2 matrix
     • Saturate and group
     • Empathy Map
       • How to use?
         • Unpack
         • Identify needs
         • Identify insights

2. An Introduction to Design Thinking

   • Ideate
     • you concentrate on idea generation
       • Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your users.
     • WHY
       • identifying problems
         • creating solutions for your users
     • HOW
       • combining your conscious and unconscious mind
         • rational thoughts with imagination
   • Empathize
     • WHY
       • helps you learn about what they need
       • need to learn to see things “with a fresh set of eyes,” and empathizing is what gives us those new eyes.
     • HOW
       • Watch and Listen
         • You can and should, combine observation and engagement.
       • Engage
         • Interviewing
           • Keep the conversation only loosely bounded
       • Observe
         • View users and their behavior in the context of their lives
     • The Empathize mode is the work you do to understand people
   • Define
     • The Define mode of the design process is all about bringing clarity and focus to the design space
     • the Define mode is to craft a meaningful and actionable problem statement
     • WHY
       • is critical to the design process
         • it results in your point-of-view (POV)
           • your POV defines the RIGHT challenge to address
             • The Define mode is also an endeavor to synthesize your scattered findings into powerful insights
     • HOW
       • What patterns emerge when you look at the set?
         • Work to express INSIGHTS you developed through the synthesis of information your have gathered through empathy and research work
   • Test
     • The Test mode is when you solicit feedback
       • Testing is another opportunity to understand your user
     • WHY
       • To refine prototypes and solutions
       • To learn more about your user
       • Testing is another opportunity to build empathy through observation and engagement
     • HOW
       • Let your tester interpret the prototype
       • Watch how they use
       • Ask users to compare
   • Prototype
     • is the iterative generation of artifacts intended to answer questions that get you closer to your final solution
     • WHY
       • To ideate
       • problem-solve
       • prototype is worth a thousand pictures.
       • A prototype is an opportunity to have another, directed conversation with a user.
     • HOW
       • Start building
         • Don’t spend too long on one prototype
           • Identify what’s being tested with each prototype